Heineken®, the world's leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A BATHING APE® (BAPE®), the global streetwear phenomenon. #Heineken100 previously collaborated with the most innovative names in retail to develop premium co-branded products gifted exclusively to the world's 100 most influential beer drinkers. For the first time in history of the program, however, this year's #Heineken100 products will be available for consumers 21 and older to purchase at a pop-up shop in New York City for one day only. The mini capsule collection consists of a half zip pullover shark hoodie, a camo coach jacket, a tee, and a six pack bottle carrier. For more information, follow the #Heineken100 or #BAPE hashtag on Instagram at @Heineken_US or @BAPE_US.

Release Date: 12/12/17

Location: Izakaya Restaurant 326 E 6th st, New York, NY 10003

Time: 11am - 4pm

Must be 21 and over to purchase.





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