As this year marks the beginning of the brand's fourth decade, BAPE® continues to evolve and consistently emphasize creative innovation. The brand is excited to unveil its new global retail concept with the BAPE STORE® NEW JERSEY, which incorporates the architectural style of Edo-period Japanese temples into the store design. The Japanese-inspired design creatively blends nature and craftsmanship, presenting a unique oriental aesthetic value and ties back to the Japanese influence of the brand.
As shoppers enter the BAPE STORE® NEW JERSEY, they become immersed in an environment which mirrors a Japanese temple. The brand remains true to its classic camouflage pattern featured across other BAPE® retail stores, while introducing added elements of North American walnut wood finishes and Japanese greenery to embody a classical Japanese ambiance - a first for the brand, exploring beyond the original minimalist design style of other BAPE® stores. The store design also incorporates details including walnut wood shelves and hangers, a Japanese Noren in signature BAPE® camouflage adorned on the ceiling, and the two phrases "Made By The Ape" and "Ape Shall Not Kill Ape" on columns as a nod to the brand’s core philosophy. Key design focal points include the store’s sneaker sales area featuring a wooden slat wall design, BAPE® camouflage washi paper light boxes, and transparent glass for a modern, spacious look.
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Drawing inspiration from The Garden State, nature and earth tones are highlighted throughout the store design and incorporated in the store’s exclusive BAPE STORE® NEW JERSEY capsule. The BAPE STORE® NEW JERSEY capsule, available exclusively at the American Dream Mall location, includes an assortment of tee shirts, sweatshirts, hats and more.
LOOKBOOK
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