BAPE KIDS® is releasing a charity T-Shirt project with Save the Children, a non-profit international organization that supports children around the world and works top create an environment where all children can participate wholeheartedly and safely.
It has been 15 years since BAPE KIDS® was founded, and the brand has grown alongside many children throughout the years. This project was made with the desire to help children in anyway we can.
"Save the Children", partnering in this project, has been working to solve various problems such as humanitarian aid, education, and poverty for children. Currently, independent members from 29 countries, including Japan, work together to support children in approximately 120 countries. Its achievements and expertise have been recognized by the United Nations and national governments, and it is bringing about change in the environment surrounding children around the world.
As our first project, we will be releasing the "BABY MILO® x SAVE THE CHILDREN T-Shirt".
The front side features a graphic print with groups of Milo Friends surrounding the well-known BABY MILO®, expressing the idea of a unified world.
On the back, the message from the brand "SAVE OUR FUTURE CHILDREN" is printed for the children of the future, along with BABY MILO®. In addition, the logo of Save the Children, a partner of the project, is placed on the left sleeve.
