ABOUT A BATHING APE^®

Born in Harajuku. Built for the world.
Since 1993, A BATHING APE® (BAPE®) has defined global street culture with bold expression, distinctive design, and uncompromising creativity.

From Tokyo subculture to global icon.
What began as a local movement now shapes modern culture worldwide—redefining the boundaries between fashion, art, and music, and inspiring generations with a unique point of view.

A visual language of identity.
APE HEAD. BAPE® CAMO. BABY MILO®. Instantly recognisable, continuously evolving. From everyday Tee to the legendary Shark Parka, each piece balances craftsmanship, originality, and irreverence—transforming streetwear into cultural statements.

Three decades. Forty stores. One universe.
BAPE® has grown into a lifestyle brand spanning apparel, footwear, accessories, art, toys, and immersive retail. Its portfolio—MR. BATHING APE®, AAPE BY A BATHING APE®, BAPY®, APEE, and BAPE BLACK®—offers diverse perspectives while staying true to the same creative ethos.

Collaboration as culture.
BAPE® pioneered the art of collaboration, partnering with leading artists, designers, and brands to spark creative exchange and expand the possibilities of streetwear.

More than fashion. A platform.
BAPE® connects communities, inspires individuality, and advances creativity without compromise.